PALM BEACH, Florida – It might be called the Great Pillow Fight of 2021, but David Hogg is quitting the battle, no longer wishing to be a pillow Hogg.
The gun-control activist and student during the 2018 Valentine’s Day massacre at Marjory Stoneman Douglas High School in Parkland, Florida, has announced he’s leaving the company he co-founded to compete against Mike Lindell, the MyPillow guy noted for his staunch support of President Donald Trump.
In a thread on Twitter Saturday evening, Hogg said:
A couple weeks ago, a very spontaneous interaction over Twitter between me and William LeGate led to us trying to start a progressive pillow company. The goal was and still is to create a great pillow that is sustainably produced in domestic unionized factories and have a percentage of those profits benefit progressive social causes. We were met with immediate and overwhelming support. But I soon realized that given my activism, schoolwork, and family commitments, I could not give 100% to being a full time co-founder at Good Pillow.
After many discussions with William and my friends, family and mentors, I made the good faith decision to allow William to bring our vision to life without me. That vision remains an ethical company that produces products that people need while creating good union paying jobs and supporting social causes at the same time. I am incredibly appreciative of those family and friends who reached out to support me, and am thankful for those who supported me in this vision.
Effective immediately, I have resigned and released all shares, any ownership and any control of Good Pillow LLC. I want to thank Will for his partnership and wish him absolutely nothing but success with the future of Good Pillow.
The reasons for my departure rest entirely with me and my own personal commitments and I truly wish Will nothing but the best. Over the next several months, I will be taking some time to focus on my studies in college and advance the gun violence prevention movement with March For Our Lives and personally.
While now may not be the best time for me, I do deeply believe it is incumbent on our country’s businesses to do no harm and empower the communities in which they serve.
Serving as an advocate and activist is just one (major) part of my life. I do hope to one day shape our global community to become more aware, progressive and equitable through social entrepreneurship and other avenues in the future.
While the tragedy and trauma I experienced does shape me, like many other survivors of gun violence, it is not even close to who I am fully and I am looking forward to using this time to grow myself as an organizer, friend, son, and brother.
In February, Cameron Kasky, the co-founder of the anti-gun “March For Our Lives” in Washington, D.C., called his schoolmate Hogg’s progressive pillow push “embarrassing.”
To those of you who marched, donated, lobbied, and called for change… I’m so sorry this is what it turned into. This is embarrassing.
— Cam (@cameron_kasky) February 10, 2021
Kasky also stated, “To those of you claiming I’m ‘jealous’ about the pillow grift, I was actually offered free shares as soon as I started tweeting about it. I just declined because while I’m kind of a grifter, I’m not that much of a grifter.”
Hogg doubled down against the criticism from his fellow gun-control advocates, explaining, “To all those questioning my intentions sincerely f*** off. I refuse to feel guilty about wanting to help people and feed myself and pay for therapy. You may not agree with how I do it- but ultimately I know what my intentions are – to help people. I’ll prove it.”
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