How gold bailed out tough-guy Chuck Norris

Chuck Norris

Legendary tough-guy actor Chuck Norris has done a number of endorsements and appeared in commercials.

He became a spokesman for the gun maker Glock when the company said it was looking for a spokesman to fit its “commitment to perfection, relentless innovation and disciplined precision.”

Toyota, in an ad, played on his reputation as a man so tough he can’t appear on Mt. Rushmore “because the granite there isn’t tough enough for his beard.”

Now, the WND columnist and author of “Black Belt Patriotism” has become a spokesman for the precious-metals investment company Goldco, explaining in a column that Joe Biden’s economic policies could lead to a spike in gold prices.

The company plans to produce a monthly “Special Report” from the “Walker, Texas Ranger” actor about precious metal news and investment strategies.

Read Chuck Norris’ new column: Will President Biden’s mistakes drive up gold prices in 2021?

Norris writes that gold and other precious metals have bailed him out more than once.

“When my wife, Gena, and I decided that I would become a spokesperson for GOLDCO, it wasn’t a hard decision at all. We’ve been a big fan of gold and other precious metals for over 40 years. Gold has always been a part of our financial portfolio. Our gold’s return has also helped us make future investments and even bailed us out of tough economic times.”

When he first invested in gold decades ago, the metal was $97 a ounce, and he buried coins in his back yard.

“I used to tell my mom back then that one day I was going to dig up some buried treasure and give it to her for all the sacrifices she made early on in my life. She was surprised when I did just that!”

He said that when he was out of the Air Force, building a record as a many-time martial arts champion, he bought gold. He cashed out to reinvest in more, buy property in his now home state of Texas and build a headquarters for his CFORCE Water bottling company.

He also helped support his nonprofit Kickstart Kids when donations were scarce because of the economic recession in the 2000s.

He recommends that metals be included in any portfolio diversification.

“If gold is too costly at the moment for your investment portfolio, then by all means start with silver, which recently spiked to an eight-year high,” he writes.

Norris’ Glock campaign noted his certainly was familiar with firearms, citing “Chuck Norris Facts”:

  • “When Chuck Norris donates blood, he avoids the syringe, just asking for a gun and a bucket.”
  • A Chuck Norris warm-up is “faster than a speeding bullet”
  • Norris “doesn’t dodge bullets, they dodge him.”
  • And Norris “only invented guns because he wanted to make it a fair fight. For others.”

In real life, his image alone was deemed a threat by demonstrators in Montreal. They complained that police intimidated them by plastering on a police vehicle a poster of Norris toting two guns from the movie “Invasion U.S.A.”


Norris released a parody of an ad by action movie hero Jean-Claude Van Damme performing a split between two moving trucks.

Norris’ response was doing the splits between two flying jets

See the Van Damme ad, followed by Chuck Norris’ parody:

Norris has said some of his favorite internet “facts” include:

  • “When the Boogeyman goes to sleep every night, he checks his closet for Chuck Norris.”
  • “Chuck Norris doesn’t read books. He stares them down until he gets the information he wants.”
  • “Outer space exists because it’s afraid to be on the same planet with Chuck Norris.”

When asked what he thought about the phenomenon, Norris said: “My answer is always the same: Some are funny. Some are pretty far out. And, thankfully, most are just promoting harmless fun.”

Norris also downplays the notion that he’s some sort of superhero.

“I’ve got a bulletin for you, folks. I am no superman. I realize that now, but I didn’t always. As six-time world karate champion and then a movie star, I put too much trust in who I was, what I could do and what I acquired. I forgot how much I needed others and especially God. Whether we are famous or not, we all need God. We also need other people.”

Norris has been writing a weekly column exclusively for WND since October 2006.

Content created by the WND News Center is available for re-publication without charge to any eligible news publisher that can provide a large audience. For licensing opportunities of our original content, please contact [email protected].

This article was originally published by the WND News Center.

Related Posts