'I've fallen, and I can't get up!': Is God hidden in commercials?

(Photo by Levi Stute on Unsplash)
(Photo by Levi Stute on Unsplash)

It’s among the most famous advertising campaigns in history.

In a 1980s television commercial, an elderly woman named Mrs. Fletcher is shown lying helplessly on her bathroom floor, after having plunged to the ground.

Unable to stand on her feet, she seeks assistance by shouting into the pendant close to her heart : “I’ve fallen, and I can’t get up!”

Electronic products such as LifeCall and Life Alert have marketed their life-saving devices for years with this catchy slogan.

But is there a hidden reason the popular line keeps resonating?

The author of a brand-new book decoding secret messages in commercials (and everything else in life) says the answer is yes, and the reason is none other than Almighty God, who Scripture says works “in mysterious ways.”

“Millions of people may not realize it, but the phrase, ‘I’ve fallen, and I can’t get up!’ actually captures the spirit of the Bible in just seven words,” says Joe Kovacs, author of “Reaching God Speed: Unlocking the Secret Broadcast Revealing the Mystery of Everything.”

“It’s actually broadcasting the important message that we as human beings have all fallen away from God by our sinful behavior, and we need God’s help to get up and spirituality stand with Him: ‘For all have sinned and FALL short of the glory of God’ (Romans 3:23 CSB).”

“The ad’s catchphrase even sounds like a direct lyric from one of King David’s songs: ‘they CANNOT GET UP; they FALL…’ (Psalm 18:38 CSB).”

“In other words, because we have fallen away from God, we cannot get up on our own. We need help, God’s help, actually, to be able to ‘stand perfect and complete in all the will of God’ (Colossians 4:12 KJV).”

Kovacs says: “Commercials, whether or not they air during the Super Bowl, are especially effective because they’re so often repeated and actually become part of us. This is the very same technique God uses in Scripture, repeating His messages countless times in every imaginable way so they become part of us. It’s when we open our ‘ears to hear’ that we can understand that what’s being said in our physical world carries an additional message of incredible spiritual significance.”

The author, known for his “Shocked by the Bible” series, points out that even the names of the products associated with the slogan – LifeCall and Life Alert – are broadcasting divine communication.

“Because when we fall away from our Creator, we’re spiritually dead and need to call on Life, who is God, to rescue us from death. Remember, Jesus calls Himself ‘Life’ in John 14:6.”

Kovacs notes the “fallen” slogan also applies to one of the most famous biblical characters, Satan the devil, with the New Testament stating:

  • “I beheld Satan as lightning fall from heaven” (Luke 10:18).
  • “I saw a star fall from heaven unto the earth: and to him was given the key of the bottomless pit” (Revelation 9:1).

“The next time you hear the famous phrase: ‘I’ve fallen, and I can’t get up,’ you now can understand its true significance on the spirit level,” Kovacs says.

“It pertains to anyone and everyone who has rebelled against their Creator and sinned, be they human beings, angels, or even Satan the devil. Unless and until we turn to God, we’ve all fallen, and we can’t get up!”

This is just one of the many spots that get decoded and brought to life in “Reaching God Speed.”

Other campaigns, products and companies that get illuminated include:

  • Life cereal’s “He Likes It! Hey Mikey!”
  • McDonald’s
  • Coca-Cola
  • AT&T
  • Prudential
  • Arby’s
  • Apartments.com
  • Bounty’s “The Quicker Picker Upper”
  • Emergen-C
  • Skittles candy
  • Lexus
  • Energizer batteries
  • Motel 6
  • The Home Depot
  • Wendy’s “Where’s the beef?!”

Besides commercials, the book also probes God’s hidden messages embedded in popular movies, hit songs from (Adele and the Beatles to Frank Sinatra and Led Zeppelin), the stories we tell our children, everyday phrases we all say, historic news events, nature itself, and typical life activities such as such as inhaling every breath you take, sleeping, waking up and many more.


“Reaching God Speed” features a myriad of stunning biblical revelations, as the book:

  • Solves with clarity three of the greatest mysteries in Scripture, unveiling the surprisingly simple meaning of “the beast,” “the number of the beast” and “the mark of the beast”
  • Easily explains how God embeds hidden messages forecasting the future in the physical, historical events recorded in Scripture
  • Examines the miracle of turning water into wine at a wedding, revealing why this famous event took place “on the third day,” why water was poured into six large containers, and why its instant transformation into the most perfect wine has a sublime meaning that goes far beyond what anyone has ever discussed
  • Unwraps the secret messages concerning the human birth of God, including the spirit significance of Jesus in a manger, the real reason the shepherds “returned,” and the never-trumpeted, majestic picture the entire story depicts for your own glorious future
  • Unmasks the miracle of the blind man healed by washing mud off his eyes. Clue: There’s something intriguing about the mud that becomes obvious when we connect the dots in Scripture
  • Reveals the incredible reason the Bible constantly mentions “three days” in both the Old and New Testaments. It goes far beyond the time Jesus spent in the heart of the earth.
  • Unveils the sublime, additional meanings emanating from “Let there be light” and “In the beginning, God created the heavens and the earth.” There’s much more to the beginning than you’ve ever imagined.
  • Illuminates the reason the darkness of night will ultimately be eliminated, and only never-ending light will exist
  • Discloses the amazing reason Revelation says Jesus was crucified in Sodom and Egypt, while the gospels indicate he was executed at Jerusalem
  • Broadcasts the never-before-trumpeted meaning of the Exodus out of Egypt. The ancient event in the days of Moses is actually a picture of something tremendous and glorious that’s still to come in your future
  • Explains the incredible meaning behind serpents crawling on their bellies
  • Dishes the astounding secret behind the Second Passover, and the fantastic future it holds for billions of people
  • Investigates the double meaning concerning “Doubting Thomas,” and the stunning good news it contains for everyone who’s ever doubted God or any Bible story
  • Announces the unheard, spirit meaning regarding raising children
  • Shines the light on why ancient Egyptians were paralyzed with three straight days of darkness, while God’s people in Goshen had light in their dwellings
  • Illuminates the surprising and inspiring meaning of a “darkness that can be felt” (Hint: it’s something you can do right this second)
  • Explains what Jesus specifically meant by “outer darkness”
  • Clearly reveals why the Bible repeatedly mentions pagan peoples such as Canaanites, Amorites, Hittites, Girgashites, Jebusites and Hivites. It goes far beyond these ancient tribes with tough-to-pronounce names, as it actually refers to certain people alive today with whom you deal every day
  • Tells why Scripture so often talks about thorns and thistles. They’re far more than just sharp prickers growing in your garden
  • Explores the untold meaning of the conflict between David and Goliath: it has gigantic significance that Sunday-school teachers seem to have missed
  • Fishes out astonishing secret messages God has embedded in the famous story of Jonah being swallowed by a great fish. The scales will finally fall off your eyes when you finally see what you’ve been missing. Plus hundreds more …

“Reaching God Speed” is available now on Amazon and other booksellers, and you can learn much more information at ReachingGodSpeed.com.

Those wishing to contact or interview Joe Kovacs can email him here.


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This article was originally published by the WND News Center.

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