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If you’re an ordinary American, tolerant of most lifestyle choices but not willing to throw your money away on extremist views, it’s your fault that a new LGBT-promoting movie, Bros, bombed over the weekend.
That’s according to an actor who stands to make money off the project.
Fox News noted that the movie took in only a “paltry $4.8 million in its wide-release weekend.”
That would be far less than half of what was predicted.
The New York Times immediately focused on the culprits – those who didn’t buy a ticket to a movie they didn’t want to see, and likely wouldn’t like: “What went wrong in this case? In going after the widest audience possible, ‘Bros’ may have fallen into a marketplace nether world — too straight for gay audiences, and too gay for straight ones, some analysts posited. Several longtime film distribution executives noted that Eichner can be polarizing as a comedic personality and his star power, at least on movie theater marquees, is minimal. And, of course, homophobia cannot be ruled out,” the publication opined.
One of the actors in the movie, Billy Eichner, lashed out at “straight people” for refusing to fund his lifestyle.
He complained on social media that “straight people, especially in certain parts of the country,” didn’t buy tickets to his movie.
He said it got great Rotten Tomatoes scores and an A CinemaScore, but those offending “straight people” “just didn’t show up…”
He said, of course, that “everyone” should see the movie, that is, “everyone who ISN’T a homophobic weirdo.”
The Times report noted Universal put $22 million in the movie’s budget, and then another $40 million in promotions, so it’s likely, unless some audience metrics change hugely and quickly, to end up a bust overall.
When Eichner claimed to have sneaked into an LA theater, a “sold out” theater, to experience the audience howling with laughter “start to finish,” he prompted the open question about how he could sit “in the back” when the theater was sold out.
Last night I snuck in and sat in the back of a sold out theater playing BROS in LA. The audience howled with laughter start to finish, burst into applause at the end, and some were wiping away tears as they walked out. It was truly magical. Really. I am VERY proud of this movie.
— billy eichner (@billyeichner) October 2, 2022
And like the local used car salesman insisting your needs can be met only by the car he is selling, Eichner insisted that people “will have a blast” by going.
“It *is* special and uniquely powerful to see this particular story on a big screen,” he added.
Everyone who ISN’T a homophobic weirdo should go see BROS tonight! You will have a blast! And it *is* special and uniquely powerful to see this particular story on a big screen, esp for queer folks who don’t get this opportunity often. I love this movie so much. GO BROS!!! ❤️🌈
— billy eichner (@billyeichner) October 2, 2022
At Twitchy was some blunt advice to Eichner, “Bro, people aren’t homophobic for not wanting to see your movie. Crips. What century does he think this is?”
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