Though Disney in recent years has veered way beyond Walt’s original goal for the company – jumping headlong into “woke” ideologies in its movies, for example – its new ad for Disney Cruise Line is almost shocking in its promotion of traditional fatherhood.
And it’s nowhere near Father’s Day.
The 90-second ad follows the relationship of a father and his son over two decades, portraying the dad as prioritizing time with his boy – and even giving him some space as a teenager.
WATCH:
The culture shift is real, this Disney cruise ship ad aimed at dads is fantastic: pic.twitter.com/ykXkBPlIHj
— Clay Travis (@ClayTravis) March 17, 2026
Not the Bee commented on the ad: “In a cultural moment defined by confusion about identity, blurred roles, and the steady sidelining of fathers, that kind of image feels almost countercultural.”
One X user remarked, “Put whoever was in charge of this in charge of Disney.”
put whoever was in charge of this in charge of Disney
— Tim Skywalker (@Airout12) March 16, 2026
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